Value-Effort Matrix | Activity

When you want to work out what idea to focus on?

In order to work what are the best ideas to implement are, participants score each idea on its associated value and how much effort it will take to implement. The results are displayed on a 2D matrix to clearly visualise how each idea relate to each other and enable discussion on which ideas to take forward.

How to set up

Before the workshop, you can configure how you want the scoring to take place. The default options include for this activity are:

  • Batch scoring
  • /10 scoring units
  • 10 as maximum scoring

You can edit the set-up by clicking on 'Configure' and make the necessary amendments. If you are looking for complete flexibility and customisation, pick the '2D matrix' method instead.

How it works during a live session

  • First, participants can go through the ideas and add their individual scores using the sliders
  • Once all ideas have been scored, the host can go through to the next step a review the visualised average of the participants scores. By clicking on an idea, you can see the spread of votes of the participants and decided what ideas to carry discard by deselecting the button in the top right-hand corner of an idea card.


  • Focus the discussion on the ideas where there is a big spread in people’s scoring. Tease out the reasons for people having different opinions and try and reach a consensus position.
  • Try to identify the 'quick wins' ideas to be prioritised for a project or team (those ideas with the greatest value for the lowest effort).

Recommended time: 15-60 mins

Recommended number of participants: 3-20+

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